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insect spray
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+165.7%90-day search growth — must beat 0% to launch
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,849.58avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 68K searches
Price range
Bad£2.52–£16.41cheapest to priciest tracked listing — scored on the share inside $15–$100
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