53
individually wrapped biscuits
Worth a lookShows low returns (0.0%), but soft demand (-6.0% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 816K searches
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.21avg listing price — sweet spot $15–$100
Review moat
Good689.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.46–£27.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-6.0%90-day search growth — must beat 0% to launch