57
impossibrew
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Great207.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great£87.04avg listing price — sweet spot $15–$100
Market size
Good£508K£508K/yr · 48K searches
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Price range
Okay£9.53–£341.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand