40
icy cups
Skip itPrices mostly outside the sweet spot ($2.84–$13.25) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great278.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 103K searches
Price range
Bad£2.84–£13.25cheapest to priciest tracked listing — scored on the share inside $15–$100