40
icing
Skip itPrices mostly outside the sweet spot ($1.53–$14.56) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Great451.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£179K£179K/yr · 295K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Price range
Bad£1.53–£14.56cheapest to priciest tracked listing — scored on the share inside $15–$100