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household essentials
Worth a lookShows low returns (0.6%), but weak search conversion (0.1%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great£0.64–£69.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.33avg listing price — sweet spot $15–$100
Review moat
Bad9,413.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad£71K£71K/yr · 6.2M searches
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale