44
hot honey
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,548.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay£232K£232K/yr · 201K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.10–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-22.2%90-day search growth — must beat 0% to launch