48
hot chocolate
Skip itSoft demand (-48.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.7M searches
Price range
Good£2.64–£36.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,554.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Growth
Bad-48.1%90-day search growth — must beat 0% to launch