50
hot chocolate flakes
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 857K searches
Avg price
Good£14.66avg listing price — sweet spot $15–$100
Review moat
Good1,262avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.37–£28.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand