54
honey
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.23–$16.12) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.1M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,161.3avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.50avg listing price — sweet spot $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.23–£16.12cheapest to priciest tracked listing — scored on the share inside $15–$100