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honey whiskey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.85avg listing price — sweet spot $15–$100
Price range
Good£1.97–£46.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£733K£733K/yr · 395K searches
Review moat
Good1,361.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand