45
honey rum
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£22.96avg listing price — sweet spot $15–$100
Price range
Great£13.79–£44.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great458.45avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£124K£124K/yr · 104K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf