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holi colour powder
Skip itSoft demand (-24.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£35.29avg listing price — sweet spot $15–$100
Review moat
Great124.21avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£155K£155K/yr · 52K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Okay£6.36–£337.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier