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hobgoblin beer
Worth a lookShows low returns (0.2%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible34.52avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Price range
Good£1.43–£34.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£26K£26K/yr · 47K searches
Signals Low Review Barrier