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hob brite
Skip itPrices mostly outside the sweet spot ($3.26–$11.89) — this niche doesn't clear our bar today.
Conversion
Incredible22.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good594.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£98K£98K/yr · 55K searches
Avg price
Bad£7.81avg listing price — sweet spot $15–$100
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.26–£11.89cheapest to priciest tracked listing — scored on the share inside $15–$100