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herbal tobacco
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Good519.32avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.48avg listing price — sweet spot $15–$100
Price range
Good£7.85–£25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£150K£150K/yr · 298K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Quality Gap