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herbal tea gift set
Skip itSoft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£395K£395K/yr · 401K searches
Avg price
Okay£11.58avg listing price — sweet spot $15–$100
Price range
Okay£2.29–£26.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,900.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-39.3%90-day search growth — must beat 0% to launch