36
hendersons relish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Great287avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.45avg listing price — sweet spot $15–$100
Price range
Okay£2.13–£22.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£65K£65K/yr · 37K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand