37
heineken 0.0 alcohol free beer
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great466.2avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.77–£26.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.62avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 27K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand