36
heart sweets
Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good563.55avg incumbent reviews — the moat a new listing must climb
Market size
Good£314K£314K/yr · 456K searches
Avg price
Bad£7.50avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£0.90–£15.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.0%90-day search growth — must beat 0% to launch