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heart sprinkles
Skip itSoft demand (-94.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great201.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.52avg listing price — sweet spot $15–$100
Market size
Bad£9K£9K/yr · 50K searches
Growth
Bad-94.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.98–£7.60cheapest to priciest tracked listing — scored on the share inside $15–$100