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heart lollipops
Skip itSoft demand (-66.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible59.42avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.14–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 36K searches
Growth
Bad-66.3%90-day search growth — must beat 0% to launch