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heart chocolates
Skip itSoft demand (-94.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great348.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£156K£156K/yr · 409K searches
Price range
Okay£1.07–£19.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.57avg listing price — sweet spot $15–$100
Growth
Bad-94.4%90-day search growth — must beat 0% to launch