50
health shots
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Growth
Great+60.9%90-day search growth — must beat 0% to launch
Review moat
Good537.3avg incumbent reviews — the moat a new listing must climb
Market size
Good£311K£311K/yr · 316K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.05avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.67–£16.14cheapest to priciest tracked listing — scored on the share inside $15–$100