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harry potter sweets
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good973.16avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.11–£31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.07avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£68K£68K/yr · 128K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch