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hand wash detergent
Skip itPrices mostly outside the sweet spot ($1.13–$14.99) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Market size
Good£300K£300K/yr · 241K searches
Review moat
Okay2,466.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.13–£14.99cheapest to priciest tracked listing — scored on the share inside $15–$100