64
hamper
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£28.22avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Review moat
Great313.81avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.98–£63.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£872K£872K/yr · 1.9M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale