48
halo
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£53.95avg listing price — sweet spot $15–$100
Review moat
Great427.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£161K£161K/yr · 231K searches
Price range
Okay£2.42–£271.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price