48
halo sports wash
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Growth
Good+42.2%90-day search growth — must beat 0% to launch
Review moat
Good1,420.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.28–£25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£107K£107K/yr · 160K searches
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand