43
haggis
Skip itSoft demand (-66.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great193.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Price range
Okay£1.82–£20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£60K£60K/yr · 82K searches
Growth
Bad-66.3%90-day search growth — must beat 0% to launch