45
guinness surger
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£103.08avg listing price — sweet spot $15–$100
Review moat
Good643.89avg incumbent reviews — the moat a new listing must climb
Market size
Good£292K£292K/yr · 34K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£6.18–£729.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price