40
grout brush
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£128K£128K/yr · 135K searches
Review moat
Bad7,777.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£6.33avg listing price — sweet spot $15–$100
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.31–£16.30cheapest to priciest tracked listing — scored on the share inside $15–$100