64
ground coffee
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 1.5M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Good£2.89–£45.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Review moat
Okay1,587.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-14.7%90-day search growth — must beat 0% to launch