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ground coffee for espresso machines
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£21.75avg listing price — sweet spot $15–$100
Price range
Great£4.95–£69.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£793K£793K/yr · 249K searches
Review moat
Okay1,774.46avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand