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50

grocery food shopping

Worth a look

Shows low returns (0.1%), but pricing outside the sweet spot ($3.91 avg) keeps it on the watch list.

Market size 33Growth 21Conversion 67Competition 95Returns 100Price range 54Avg price 11Brand share 31Review moat 25Quality gap 37

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Incredible20%

top-5 click share — an open shelf

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£0.40–£32.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£159K

£159K/yr · 677K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,682.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.91

avg listing price — sweet spot $15–$100