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54

grey goose vodka

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 80Growth 56Conversion 70Competition 22Returns 98Price range 95Avg price 95Brand share 0Review moat 49Quality gap 15

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£29.48

avg listing price — sweet spot $15–$100

Price range

Incredible£16.74–£81.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£1.1M

£1.1M/yr · 594K searches

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+29.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,630

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand