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green tea
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Market size
Good£511K£511K/yr · 602K searches
Review moat
Good1,350.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.79avg listing price — sweet spot $15–$100
Price range
Bad£1.90–£17.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand