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green tea loose leaf
Skip itSoft demand (-27.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good964.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Market size
Bad£94K£94K/yr · 90K searches
Price range
Bad£3.47–£18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.5%90-day search growth — must beat 0% to launch