54
green napkins
Worth a lookShows low returns (0.7%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Great344.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.41–£19.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£73K£73K/yr · 123K searches
Avg price
Bad£6.50avg listing price — sweet spot $15–$100