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green food colouring
Skip itPrices mostly outside the sweet spot ($1.51–$8.90) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,700.15avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 68K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£3.69avg listing price — sweet spot $15–$100
Price range
Bad£1.51–£8.90cheapest to priciest tracked listing — scored on the share inside $15–$100