37
gravy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great376.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay£224K£224K/yr · 332K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Avg price
Bad£2.58avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.60–£4.56cheapest to priciest tracked listing — scored on the share inside $15–$100