53
grated mozzarella cheese
Worth a lookShows searches that convert (31.0% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible31.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good714.83avg incumbent reviews — the moat a new listing must climb
Market size
Good£354K£354K/yr · 351K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Price range
Okay£0.76–£19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.25avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand