66
granola
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great228.01avg incumbent reviews — the moat a new listing must climb
Market size
Good£553K£553K/yr · 620K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.82–£21.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.91avg listing price — sweet spot $15–$100