51
grains
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Great177.23avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.02–£22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 82K searches
Avg price
Bad£6.76avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand