45
gouda
Skip itPricing outside the sweet spot ($4.04 avg) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great438.55avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.82–£28.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad£74K£74K/yr · 94K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.04avg listing price — sweet spot $15–$100