39
goose fat
Skip itSoft demand (-44.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Review moat
Great109.56avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.35–£28.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.17avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£74K£74K/yr · 40K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier