50
goodrays
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.76avg listing price — sweet spot $15–$100
Price range
Great£11.17–£27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good586.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£340K£340K/yr · 187K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand