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golden wonder crisps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible79.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.40–£32.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.09avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 114K searches
Brand share
Bad100%top-5 brand share — brand-locked demand