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golden syrup
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Great280.07avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.38–£23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£72K£72K/yr · 73K searches
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Growth
Bad-31.2%90-day search growth — must beat 0% to launch