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gold napkins
Skip itPrices mostly outside the sweet spot ($3.31–$12.60) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Good605.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.99avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 89K searches
Price range
Bad£3.31–£12.60cheapest to priciest tracked listing — scored on the share inside $15–$100